How To Generate Powerful Ideas By Thinking Laterally

an article by Paul Sloane for Innovation Tools.

The Innovation Tools website features articles that, while written for business people and entrepreneurs, present insightful advice for anyone. This one by Paul Sloane suggests ways to "deliberately turn every assumption and dominant idea on its head and see where that leads", and ultimately develop a flexible, creative mind.

"A great deal of humour is based on lateral thinking. The comedian ridicules existing beliefs; he comes at an issue from unusual directions; he makes unexpected connections to give the surprise that makes us laugh. The two best reasons to use lateral thinking in our everyday lives are because we will generate many fresh, better ideas and because it is great fun."

Imagination is more important than knowledge.
- Albert Einstein

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